Available for freelance & consulting
Full-stack integrated marketing strategist with seventeen years experience.
End to end strategy
01 Research
Conducting focus groups, person-on-the-street interviews, and digging into client data to find the story. I’m also fully trained on all syndicated data platforms (MRI, GWI etc).
02 Audiences
Audience definition and sizing, market prioritization, persona development, consumer journey mapping, psychographic and demographic analysis.
03 Creative Strategy
Insights and storytelling; writing creative briefs for advertising campaigns, developing creative platforms, briefing & leading creative teams through concept to execution.
04 Marketing
Go-to-market planning, phasing & timing, competitor counter-positioning, site and social content strategy, marketing touchpoints, workflow process, and hiring.
05 Comms Planning
Message frameworks, roles for channels, timing and phasing, investment scenarios, channel mix, measurement frameworks, and tactical assets for creative.
06 Branding
Positioning, naming, brand architecture, visual identity, voice and packaging.
Full-stack strategy combines several advertising & marketing disciplines into an end-to-end solution for brands.
Matt is one of the most intelligent, strategic, and creative minds that I have had the pleasure of working with over the course of my career.
— Jason Schlossberg, Managing Director, Huge
Matt is one of those rare people you encounter in your career where you feel you are in the presence of someone who is a true visionary.
— Paul Burns, Managing Director, Twitter
Matt is one of the most creative people I have worked with and has the rare talent of being able to apply that creativity to client business situations.
— Elizabeth McCune, Chief Growth Officer, GroupM
